EPISODE 30 | Entrepreneurship & Mentorship
WITH SANDRA PITROIPA, FOUNDER OF MY CURL ID; ECOMMERCE WEBSITE FOR TEXTURED HAIR PRODUCTS
Sandra Pitroipa, founder of My Curl ID
This episode is for those of us who are idea-centric but struggle to make the moves necessary to bring them to fruition.
In this episode, I chat it up with Sandra Pitroipa, founder of new ecommerce website for textured hair products, My Curl ID.
Every product listed on mycurlid.com has been carefully curated and tested by Sandra herself.
Sandra's tells us that her goal for launching the online platform, is to provide Black women and women with textured hair, one place to discover haircare products designed for them, that are rarely visible in other retailers. Choice & discoverability is at the center here.
Use my discount code TEXTURELOUNGE20 to get 20% off your My Curl ID order. For a limited time only.
Here's what we talk about:
What book she is reading now: Stephen King
Launching a business, while still working full-time in corporate
Where the idea of My Curl ID came from
The struggles
Leveraging her networks: https://thecru.com/ and https://thegatheringspot.club/
Important and benefits of a mentorship relationship for aspiring business owners
Boundaries she set, to remain focused on building her business
Going beyond the 15% pledge (retailer shelf space dedicated to black-owned brands)
Tips for emerging entrepreneurs
Her beauty rituals; the comfort of raw shea butter
When she feels the most beautiful
Her favourite beauty products: Planted Haircare's Ayuverdic Black Soap Shampoo
Where to find My Curl ID: @mycurlid (Instagram)
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