Episode 25 | Breaking down the ABC’s - Anxiety, Beauty & Cannabis - with Kimberly Dillon, Founder of Frigg

THE BEAUTY EDITION

We are back in the Lounge with an incredibly dynamic guest and an episode that will be

worth the wait! Kimberly Dillon, Founder of Frigg, a stress-less beauty brand powered by plant

magic, gives us a beauty lesson, history lesson, and science lesson on the power of cannabis

and we will all be the wiser after listening to Kimberly’s expertise.

We chat about her experience as the first Black female CMO in the cannabis industry, how

burnout led to her aha! moment, combatting anxiety, transparent and science-backed beauty,

why cannabis is stigmatized, the importance of meditation and SO much more!

Kimberly Dillon on...

(6:00) - how her career trajectory led her to the cannabis industry

(9:10) - how her search for women’s place in cannabis historically and her love of comic books

led to the name of her company

(13:19) - her hair and beauty rituals growing up and in the corporate world

(18:22) - being a Black, female CMO in an industry that became legal overnight

(25:15) - anxiety + the science of cannabis

(28:34) - getting her expertise questioned by a junior executive as CMO

(30:58) - her AHA moment connecting the dots between CBD oil and her radiant appearance

(33:48) - what is a tincture

(34:41) - the definition, history & context of cannabis, hemp, THC & CBD, cannabinoids

(38:35) - the endocannabinoid system

(41:13) - what CBD is doing in the skin

(50:16) - her 3 pillars for combatting anxiety - CBD, exercise, and meditation

(54:31) - using sound baths or chanting as a way into meditation

(58:50) - the benefits of Frigg’s Attuning Hair Potion

(1:00:45) - the benefits of Frigg’s Attuning Face Potion

(1:05:20) - her reasoning behind developing a scientific advisory board

(1:13:41) - toxic ingredients and unethical supply chain practices in some beauty ingredients

(castor oil)

(1:15:11) - conscious capitalism in cannabis and her holistic philosophy on approaching business

(1:17:10) - the reason why cannabis is stigmatized thanks to Harry Anslinger & his racism

(1:25:52) - the creation of the marijuana & prison pipeline

(1:32:59) - myth-busting stereotype of cannabis users as lazy and criminal

(1:35:55) - myth-busting stereotype of cannabis as dangerous & the importance of purchasing

from a reputable source

(1:44:31) - the full potential of wealth of the cannabis industry

(1:48:04) - how being slow will speed you up and the origin of self-care

(1:51:37) - her rituals - gratitude prayer, morning pages from The Artist Way, Voluspa candles,

aromatherapy (Palo Santo, Sandalwood & Rosemary), and adding colorful lightbulbs to increase

the whimsy in her life

(1:56:01) - her go-to beauty products

(1:58:54) - her favorite Black-owned beauty & wellness product - @peakandvalleyco Balance My

Stress Adaptogen Blend

(2:01:40) - how we should all take as much care with our emotional wellbeing as we do with our

physical appearance

(2:02:51) - where to follow Kimberly @kimberlykdillon and check out Frigg at getfrigg.com and on