WITH CAMILLE BELL | CEO & CO-FOUNDER POUNDCAKE COSMETICS

In this podcast episode, Camille Bell, CEO and co-founder of multi-award-winning Pound Cake Cosmetics, talks about her journey building her pro-black, pro-fat, and pro-queer cosmetics company.
Hosted by Tumi Brooks, the episode covers topics such as building Pound Cake, why lip tone matters, the branding and packaging process, personal experiences with interfamily racism and living with ADHD.

Camille shares the process of creating Pound Cake, including the ups and downs she experienced, such as being dropped by labs due to her "picky" nature.

She also discusses the importance of lip tone and why Pound Cake rejects universal shades, opting instead for a line of full-coverage liquid lipsticks for different skin and lip tones.

Regarding branding, Camille talks about the intentional process of creating Pound Cake's brand identity, from designing logos and graphics to producing videos and photos. She also shares tips for beauty founders on the brand identity process.

Overall, the episode provides a deep dive into the world of beauty entrepreneurship and the challenges and triumphs of building a pro-diversity cosmetics brand.

Visit thetexturelounge.com and Apple Podcasts for previous episodes.

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Links to resources mentioned:

Vibe Village - a brand strategy & talent agency for brands, founder & creators of colour

Pound Cake Cosmetics - website

Pound Cake - IG

Pound Cake is available at Credo Beauty